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AI changing what we mean by talent
There are constant conversations around how AI is changing the skills companies need now. But there is a bigger shift happening, that is, “AI is changing what we mean by talent." For years hiring was largely built around: ➡️Open a role, find appropriate experience with the skills and then make the hire. As technology is changing, work is faster than job descriptions can keep up. Experience alone becomes a weaker proxy. Now there the movement is towards. ➡️ Identify the pro
rebeccaheins
Sep 212 min read


Brand Matters More in the Age of AI
For the past year, we've been asking one question: How will AI change marketing? A better question to ask may be: How will AI change the value of a brand?" Photo by ROBIN WORRALL on Unsplash Conventional wisdom suggests that AI levels the playing field. AI can write copy, generate visuals, summarise research and personalise campaigns in minutes. The barriers to content creation have never been lower. But when everyone has access to the same tools, execution stops being the ad
rebeccaheins
Jul 73 min read


The 'Career Ladder' is breaking down. Has your Employer Brand caught up?
For decades, the employer-employee relationship rested on a quiet promise: join us, work hard, climb the ladder, build a career. Organisations built their employer brands around that promise. Stability. Tenure. Loyalty. The long game. That model is quietly breaking down. According to the 2026 Randstad Workmonitor report, only 41% of employees still want a traditional linear career path. More than half the workforce has already moved on from the idea of a single, predictable t
rebeccaheins
May 113 min read


Giving is not who you are. It is how you choose to lead.
Adam Grant's Give and Take is one of those books that gets misread in a flattering direction. Most people finish it convinced they are givers, relieved to have the data on their side, and not much changes. Photo by Joshua Hibbert on Unsplash What made it stick was not just the research references, but it brought to mind leaders who embodied each type more precisely than any case study could. Giving is not a personality trait you either have or don't. It is a leadership philos
rebeccaheins
May 63 min read
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