Marketing

Photo by Andrés on Unsplash For as far as I can remember, as marketers, we used to obsess over: - What should we say? - Which channel should we use? - How often should we repeat it? With the creator economy setting in, there is a shift towards how brands are building influence. Now we are increasingly seeing another question evolving: - Who is saying it? Kantar's latest research found that when YouTube creator ads were combined with brand advertising: - Long-term brand equity