What shapes my perspective...

I believe the strongest brands are built from the inside out.

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Over the past two decades, I've had the opportunity to work across marketing, human resources, employer branding and corporate communications – an uncommon combination that has shaped how I think about brands today.

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I've worked on everything from Brand strategy and Corporate communications, Employer branding and Recruitment marketing, to Hiring, Total rewards and HR transformation initiatives. This breadth has given me a unique understanding of how organisations connect business strategy and how those experiences ultimately shape reputation.

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I enjoy developing the "why" just as much as designing the "how", translating ideas into practical programmes, campaigns and experiences that people can actually implement and measure.

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My career has taken me across APAC, the UK and Ireland, partnering with global technology and financial services organisations to build brands, strengthen cultures and create meaningful employee experiences.

 

Taking a career break to pursue a full-time Master's in International Business at University College Dublin further broadened my perspective, reinforcing my belief that the best strategies come from combining curiosity, business thinking and real-world experience.

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Today, I help organisations build trusted brands by aligning brand strategy, culture and employee experience, creating authentic connections with employees, customers and stakeholders alike.

 

Rebecca Heins

Brand & Expereince Strategist