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AI will expose the gaps in your hiring events.
I was reading about how AI is reshaping B2B events, and it struck me how directly this applies to Recruitment Marketing and Employer Branding. Photo by The Climate Reality Project on Unsplash For years, we’ve treated job fairs and conferences as broadcast channels. Show up. Promote the EVP. Collect leads. Hope for conversions. The real opportunity now isn’t more reach. It’s better journeys. With AI, imagine candidates being guided through an event like they have a personal a
rebeccaheins
May 61 min read
Programmatic Media In Employer Branding and Recruitment Marketing
Most companies use programmatic in recruitment to push job ads faster. What if its real value is helping us influence talent decisions before they even consider moving? Photo by Samuel Isaacs on Unsplash I came across this piece on how 'Programmatic' innovation is increasingly being shaped by emerging markets, where it shows how mobile-first realities, fragmented ecosystems, and cultural nuance are forcing marketers to be far more intentional about how they engage audiences.
rebeccaheins
May 62 min read
Giving is not who you are. It is how you choose to lead.
Adam Grant's Give and Take is one of those books that gets misread in a flattering direction. Most people finish it convinced they are givers, relieved to have the data on their side, and not much changes. Photo by Joshua Hibbert on Unsplash What made it stick was not just the research references, but it brought to mind leaders who embodied each type more precisely than any case study could. Giving is not a personality trait you either have or don't. It is a leadership philos
rebeccaheins
May 63 min read
The talent channel hiding in plain sight
This piece was sparked by a Sprout Social article on WhatsApp marketing for small businesses (https://sproutsocial.com/insights/whatsapp-marketing-for-small-business/) and a question it provoked in me: if brands are finally waking up to WhatsApp as a customer channel, why is talent attraction still largely ignoring it? Every employer branding conversation eventually circles back to the same platforms. LinkedIn. Job boards. Careers pages. Maybe Instagram or Glassdoor. And yet,
rebeccaheins
Apr 296 min read
A brand that was never Indian
A brand that was never Indian but truly belonged here. Photo by Loc Dang on Unsplash The morning of a new school academic year was always exciting... The uniform may have been reused, the bag a little worn… Thankfully, one luxury that my growing feet received was a pair of shiny Bata shoes. A statement... a source of quiet pride. For the longest time, and, like so many of us, I was unaware of Bata’s origins outside India. To me, it felt local, familiar and truly Indian. A rec
rebeccaheins
Sep 16, 20252 min read
What can Employer Brand leaders do to bridge the divide?
Over the years, I’ve had the chance to work alongside some brilliant talent acquisition teams who are focused, fast, and deeply committed...
rebeccaheins
Jul 14, 20253 min read
Top 10 Gaps in Understanding Between Talent Acquisition and Talent Attraction
Across organisations, talent acquisition teams are under pressure to fill roles faster than ever. But hiring isn’t the same as...
rebeccaheins
Jul 9, 20253 min read
Own Your Audience... Own Your Narrative
We often talk about “reaching talent” in employer branding. But here's the thing... reaching isn't the same as owning. And in today’s...
rebeccaheins
Jul 7, 20253 min read
Are You Splitting Your Employer Brand Budget Across the Funnel?
In marketing, a balanced funnel is critical. You invest at the top to build awareness and brand affinity. Then you nurture and convert....
rebeccaheins
Jul 7, 20252 min read
Where It Kick-Started: A Marketing Mindset Meets Talent Strategy
The term “Employer Branding” was coined in 1996 by Simon Barrow (a brand management professional) and Tim Ambler , who introduced it in...
Rebecca
Apr 23, 20253 min read
Are Your Employees the Secret Weapon to Building Your Brand? Unleashing the Power of User-Generated Content
User-generated content (UGC) has transformed the marketing world, but did you know it can also enhance your employer branding? Companies...
Rebecca
Jan 27, 20253 min read
Uncovering the Impact: Employer Branding Videos in the Unknown Terrain of Social Media
In today’s competitive job market, strong employer branding is key to attracting and keeping top talent. While traditional recruitment...
Rebecca
Jan 27, 20253 min read
Unveiling The Power of Authentic Storytelling in Building a Rock-Solid Employer Brand
In today's competitive job market, attracting and retaining top talent can feel like an uphill battle. Companies are constantly looking...
Rebecca
Jan 27, 20254 min read
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