You think your talent database is your asset? Think again. It is most likely a graveyard of old candidate records. Is your talent database your asset? This interesting statistic from ‘The economics of recruiting' says that 🔔 71% of placements come from candidates already sitting in the firm’s database. Still, when a new role opens, recruiters often start searching externally on job boards and other sources all over again. Because… having a CV doesn’t mean that it is still

Photo by Cherrydeck on Unsplash While attracting talent, there is only one goal that we are constantly aiming for—how to convert them into a hire? There isn’t any interest in investing time into building a community or inviting them into nurturing conversations that may or may not lead to immediate conversions. The goal largely in recruitment marketing is to broadcast one way through a newsletter and not really think about having a two-way conversation. We can learn a thing o

The talent market looks calmer on the surface. Application volumes are up in many segments, layoffs are making headlines, and the fevered hiring conditions of 2021 and 2022 feel like a different era. It would be easy to read this as breathing room. It isn't. Underneath the surface, five forces are permanently reshaping how people choose where to work, and most employer brands are still built for a market that no longer exists. The research is unambiguous. Organisations that u

For decades, the employer-employee relationship rested on a quiet promise: join us, work hard, climb the ladder, build a career. Organisations built their employer brands around that promise. Stability. Tenure. Loyalty. The long game. That model is quietly breaking down. According to the 2026 Randstad Workmonitor report, only 41% of employees still want a traditional linear career path. More than half the workforce has already moved on from the idea of a single, predictable t

A brand that was never Indian but truly belonged here. Photo by Loc Dang on Unsplash The morning of a new school academic year was always exciting... The uniform may have been reused, the bag a little worn… Thankfully, one luxury that my growing feet received was a pair of shiny Bata shoes. A statement... a source of quiet pride. For the longest time, and, like so many of us, I was unaware of Bata’s origins outside India. To me, it felt local, familiar and truly Indian. A rec