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The 5-Question Employer Brand Audit
Photo by Hitesh Choudhary on Unsplash The employer brand diagnostic should evolve, and this way. I’ve been closely observing the changing dynamics of EVP with AI in play now. It is happening and is seismic. Now candidates no longer wait to hear from you. The first action is that they ask the machines. AI is taking over counselling already, as you may have heard. ChatGPT, Perplexity, Claude, and Google AI have also taken over as the first career counsellors. Their systems synt
rebeccaheins
Sep 223 min read
Brand Matters More in the Age of AI
For the past year, we've been asking one question: How will AI change marketing? A better question to ask may be: How will AI change the value of a brand?" Photo by ROBIN WORRALL on Unsplash Conventional wisdom suggests that AI levels the playing field. AI can write copy, generate visuals, summarise research and personalise campaigns in minutes. The barriers to content creation have never been lower. But when everyone has access to the same tools, execution stops being the ad
rebeccaheins
Jul 73 min read
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